At the 3rd Brand Conference, organized by the Ankara Advertisers Association and ATO on March 24, 2006, Hasan Kasan, Chairman of the Board of Casa, shared his thoughts on the concept of branding and the Casa brand with the participants. In his speech, Kasan spoke about his entry into the furniture industry, his journey leading to the Casa brand, and his experiences. He emphasized the importance of vision, goals, and dreams in the path to success. He concluded his speech by stating that Casa would continue its journey towards becoming a global brand, expressing his gratitude to the audience and those who contributed to the conference.